Masters of marketplace, Episode 8
Ways to Brainstorm New Keywords for Your Listings
Having trouble getting more sales on Amazon? Consider updating your list of target keywords for each of your products. You can never do enough keyword research. Though it may seem tedious and time consuming, you should set aside time to review and expand your keyword list at least once per month. Often small changes in your title or search terms can make a huge difference. In this episode, Kathleen discusses six different ways you can brainstorm new keywords to use for your Amazon listings to help you get more sales.
Host
Kathleen Kobel
About This Episide
Having trouble getting more sales on Amazon? Consider updating your list of target keywords for each of your products. You can never do enough keyword research. Though it may seem tedious and time consuming, you should set aside time to review and expand your keyword list at least once per month. Often small changes in your title or search terms can make a huge difference. In this episode, Kathleen discusses six different ways you can brainstorm new keywords to use for your Amazon listings to help you get more sales.
Here are a list of resources from this episode:
– Masters of Marketplace membership
– Consulting offerings
– JungleScout
– Scope by Sellerlabs
***Please note that some of the above links are affiliate links where I will receive a commission if you choose to purchase. Thank you in advance for your support!
More Show Notes:
1:20 How often should you review and update your listing?
3:28 Should you scout your competitors’ product listings?
4:30 Do you check out Amazon and Google predictive texts?
6:50 Look at the thesaurus for synonyms and related keywords to describe your product
7:50 Use relevant keywords depending on your target market
8:20 Thinking like the customer will help generating successful search terms
8:50 Brainstorm great keywords by asking yourself what problem your product is solving
10:33 Free and paid keywords tools Kathleen uses and recommends
12:30 Another smart way to find keywords that convert
14:50 Should a product listing title consists of keywords?
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