Masters of marketplace Episode 15
The Secret Strategy for Never Running Out of Inventory on Amazon
What is arguably the worst thing that can happen to destroy your Amazon sales (besides your account getting shut down)? Running out of inventory! No matter how high your product ranks or how optimized your listings are, your seller performance rank will plummet if you are out of stock. Kathleen shares a simple and important strategy to never lose a sale on Amazon. Listen until the end for a free training link to learn 5 sure fire ways quickly get more sales.
About This Episode
What is arguably the worst thing that can happen to destroy your Amazon sales (besides your account getting shut down)? Running out of inventory!
No matter how high your product ranks or how optimized your listings are, your seller performance rank will plummet if you are out of stock.
Even worse is that your listing will not show up in any search on Amazon and your competition will take huge advantage of getting the sales you would normally receive. Your customers could also lose trust in your brand and all this could threaten the existence of your business. This can be a real nightmare scenario!
The best way to deal with this issue is to make sure you never run out of inventory on Amazon. In this podcast episode Kathleen shares a simple and important strategy to never lose a sale on Amazon because of low or out of stock inventory. It’s Q4 when sellers make the most of their profit and it is essential that you make sure that your items are always available for sale.
Check out this strategy to help get ahead of your competitors and boost your sales this holiday season. And listen to the end of this episode you will get a free video training to learn 5 sure fire ways quickly get more sales! So, lets dive in!
Amazon fulfillment check ins can be slow around the holidays
If you’ve ever sent inventory to Amazon to fulfil for you, you understand how long it can potentially take for you to ship your items there, for them to receive your products and then for the items to be stocked into inventory.
Pros of always having stock available
Sales, sales and more sales. You are always open for business and customers can always find your products to buy on Amazon. This provides a good customer experience for Amazon customers and will help your organic search rank continue to grow because you can always process sales.
Cons of running out of stock on Amazon
You can’t make sales! Plus your search rank on Amazon starts to plummet because your products because unsearchable. This is a negative experience for Amazon’s customers and they do not want their shoppers to find a product and then be disappointed because the item is out of stock.
So what IS the secret strategy for never running out of stock in your Amazon store?
The quickest, easiest way to do this is to clone your FBA listings so you can offer both Fulfillment by Amazon and fulfill the same product through your own fulfillment methods.
Listen closely in this episode as Kathleen shows exactly how to do this and all the benefits that will come from you putting this tactic in place within your Amazon store.
Here are a list of resources from this episode:
More Show Notes:
1:30 The simple yet important strategy just before the holidays that not everybody is aware of
2:30 Get your inventory to Amazon on time if you’re using FBA
5:10 How to ensure your items are always available for sale on Amazon during this holiday season
5:40 The pros and cons of being out of stock at Amazon
7:30 How to make your product searchable even if you are an FBA Seller and you run out of inventory
9:20 Step by step guide how to never run out of inventory and lose any sale
11:20 Access a free video training and learn 5 sure fire ways to quickly get more Amazon sales
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