Masters of marketplace, Episode 10
3 Simple Ways to Set Yourself Apart From the Competition
Is Amazon more competitive now than 10 or even 5 years ago? The truth is YES, it is! And it will continue to get more and more crowded with millions of new sellers joining the biggest eCommerce platform every day.
About This Episode
Selling on Amazon has changed through the years, but it can still be still highly profitable and a great sales avenue for your business. In this episode, you will learn how you can make your products stand out in this saturated marketplace and boost your sales with the 3 proven strategies that Kathleen shares.
Look at your pricing compared to your competition. Are you priced at the low end, the high end or in the middle of other products like yours on Amazon? Where should you be for optimal sales conversion and brand positioning? Kathleen discusses in detail how to price your products after assessing your competitors.
What’s another strategy to set your brand apart from all the rest? Review and analyze the reviews of your competitors. What can the 1, 2 and 3 star reviews teach you about their products and how can you use their negative reviews to your advantage? Plus, taking the time to analyze the 4 and 5 star reviews can provide insight that you may not have realized about your competitor’s product line.
When looking through any Amazon search results page, what’s the main thing that sticks out to you right away? Kathleen talks about how how to design a primary image that doesn’t look like all the rest. People are clicking on product listings with images that are appealing to them. How can you distinguish your imagery from every other product like yours on the Amazon marketplace.
So let’s think outside of the box and set you apart from the competition! All this and more in episode 10 of the Masters of Marketplace podcast.
Here are a list of resources from this episode:
More Show Notes:
2:00 What Kathleen always recommends business owners do in order to be successful
3:35 Do you need to invest money in order to set yourself apart from the competition on Amazon?
3:45 Is setting the lowest price for your product is a winning strategy for your item?
5:20 Kathleen’s method of setting prices for her clients’ products to set apart from the competition
07:00 How tracking your competitors’ product reviews can be used to your advantage
8:50 What competitors’ reviews you should pay attention to
12:10 How to create product listing images that are eye-catching and get your products easily noticed
15:35 An interesting example of how product images can help you stand out from the high competition in a competitive market.
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