22: How to Price Your Products Across Different Online Sales Channels

Masters of marketplace Episode 22

How to Price Your Products Across Different Online Sales Channels

Feb 18, 2020 | Podcast

Pricing is something so many e-commerce brands struggle with as online retailers are always competing for the lowest price to serve their customers. How can you ensure that you’re making a profit on each sale? Competitive pricing across your sales channels is critical to the success of your e-commerce brand. But be careful, there are some ways that Amazon will penalize you for this. Listen and learn how to price your products for a profit across all e-commerce channels in this episode.

About This Episode

Pricing is one of the most crucial steps to set yourself up for success. It doesn’t matter if you are just starting to sell on Amazon or you’ve been at it for years. It is also one of the major things Amazon looks at when determining who wins the Buy Box.

When you’re a seller on one of the biggest and most competitive e-commerce platforms it is very important that you price your products for a profit if you want to grow a successful business.

In this podcast episode Kathleen shares her knowledge on what your strategy should be when setting the prices of your products on your Amazon store, your website or selling them across different e-commerce platforms.

She reveals her top advice on how to price your products on each of your e-commerce sales channels and dives in to if Amazon requires that you set the lowest prices for the products you offer.

Plus, in this helpful episode you will learn how to avoid getting in trouble with Amazon when pricing your products across different online sales channels. If you’d like to hear more of Kathleen’s take on this topic, make sure to listen to this episode – you don’t want to miss it!

If you’re looking for additional help and support with growing your business on Amazon, considering joining the Masters of Marketplace membership here: https://www.MastersofMarketplace.com/join.

This membership takes you step-by-step through the process of selling on Amazon, from creating beautiful, optimized product listings to launching and marketing your store, and trains you and/or your employees to expertly navigate the Amazon marketplace so that your business can operate at its full potential. 

PLUS you’ll become part of an amazing community of other like-minded business owners who will help guide and support you through this exciting journey.

Check it out here at https://www.MastersofMarketplace.com/join.

Here are a list of resources from this episode:

More Show Notes: 

2:40 How to make sure you are pricing for a profit on Amazon
4:05 What is a good profit margin when selling on Amazon
4:20 Goal profit margins plus disadvantages of a low profit margin
5:10 Should you price the same as you do on Amazon as your website
5:20 Will you get in trouble with Amazon for setting a price that’s higher on your brand’s website
6:00 Is it better when your customers buy from your website instead of your Amazon store?
8:10 Will Amazon price compare?
8:45 When you could get into real trouble with Amazon and how to avoid penalties
11:30 What you must know if you want to sell your products to distributors
14:50 What to do if you have difficulties selling your products on Amazon

Related Episodes

26: Creating a Contingency Plan for Your Amazon Store

Masters of marketplace Episode 26 Creating a Contingency Plan for Your Amazon StoreCOVID-19 is the talk of well, everything, and is impacting businesses like we’ve never seen before. It’s difficult to formulate a contingency plan when it’s already too late. Do you...

25: Should you sell on Amazon Seller or Amazon Vendor?

Masters of Marketplace Episode 25 Should you Sell on Amazon Seller or Amazon Vendor?If you’ve been wondering what the differences are between selling ON Amazon and selling TO Amazon, then this is the episode you’ve been waiting for. Many people don’t understand the...