Run a Promotion to Increase Sales
How can you get more sales and traffic to your Amazon listings?
Try running a promotion to give your loyal and new customers an incentive to buy even more.
There are a few ways you can go about running a promotion on Amazon, but the most common is to create a percentage off code to give out to certain groups of people who you want to offer a discount to.
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Share on Social Media
One of the best ways to use Amazon promotions is to share them with your groups or on your business page.
The percentage off code is the most common promotion, but you also have the option of offering free shipping, buy one get one free, giveaways and more. You have the option of making promotions available to everyone, but in those cases, it’s better to just set up a sale through your actual listings.
Sharing an exclusive promotion with a private group can be a great way to get you more sales while taking care of your loyal followers.
Protect Your Promotion
My pro tip for promotions is to always uncheck where it says Detail Page Display Text. If you leave this box checked, your promotion will be available to everyone on Amazon, which in most cases you don’t want. By unchecking the box, you have control over who has access to your promotion.
There are actually people and software programs that will search for listings that have that box checked. Then they buy up all of that inventory at the discounted rate and resell it for a profit. It happens, and it’s important to be aware of it.
So uncheck that box to make sure you’re protected!
If you’d like to learn more about selling on Amazon or offering it as a service to others, you can subscribe to my YouTube channel to see the videos I post each week.
I’d also love to see you in the Masters of Marketplace Member Site where we discuss all things Amazon all day long!