Getting your Amazon store set up properly is important. But what happens once it goes live? How you manage your store on a daily basis is crucial to your success. Click below to watch the video OR keep scrolling to read the same information written out for you. There are 3 management items that you absolutely need to be diligent about on a continuous basis to ensure your store is successful and that Amazon won’t shut you down.
3 Crucial ItemsWhether you are managing your store yourself, hiring someone to do it for you, or managing someone else’s store, the following 3 items are crucial to your success: 1. Fast Response Time: You must respond to customer service emails within 24 hours. Amazon really doesn’t like when their customers have to wait for you, so email them back as quickly as you possibly can so that Amazon, your customers and your potential customers will all be happy. The easiest way to ensure you can always respond to your customers quickly is to set up your notifications so that you get an email sent to you every time you receive a customer inquiry. So, make sure those notifications are all set up, and always respond within 24 hours. 2. No Late Shipments: Always make sure that all of your shipments go out on time. I highly recommend using Amazon (Fulfillment by Amazon, abbreviated FBA) to fulfill your orders, but there are some situations where it makes sense to have third party or seller-fulfilled options for Amazon customers. When seller-fulfilled orders come in, be sure they get shipped by the correct date so the customer receives their purchase between the expected ship date range.
If your late shipment rate goes over 4%, Amazon will flag your account and your store could be shut down.It is crucial to ship orders on time, every time. 3. Maintaining and Managing Customer Feedback: Strive to respond to any feedback that you receive. It’s extremely important to resolve any negative issues, but try to respond to the positive reviews too. This lets Amazon and your customers know that you are being proactive and that you take customer feedback seriously.
Depending on how many customer complaints you get in a certain period of time, Amazon can audit and potentially shut down your account.In Amazon’s eyes, customer feedback is huge. As a seller you want to make sure that your customers are happy.
Put Customers FirstThere are many things you can do as a seller or store manager to increase sales and get your product in front of more customers. But above and beyond those things, it is absolutely crucial that you take care of these 3 basic items on a regular basis first, and stay as diligent as possible. Amazon can shut you down for failing to adhere to any one of these 3 guidelines, which is why they are so important.
- Respond to customer inquiries within 24 hours.
- Make sure any seller-fulfilled orders are sent on time.
- Respond to customer feedback, positive or negative, and resolve any issues in a timely manner.