Masters of marketplace, Episode 4
3 Things That Are Crucial to Keeping Your Amazon Store Open
No one wants to be a victim of getting their seller account shut down by Amazon. In this episode, Kathleen shares stories of the early mistakes she made, along with lessons learned from past and present clients she helps through her Amazon consultant agency. You’ll learn the common ways sellers lose their account, the 3 most important metrics Amazon is grading you on and the do’s and don’t after you first get started selling on the platform.
About This Episide
No one wants to be a victim of getting their seller account shut down by Amazon. In this episode, Kathleen shares stories of the early mistakes she made, along with lessons learned from past and present clients she helps through her Amazon consultant agency. You’ll learn the common ways sellers lose their account, the 3 most important metrics Amazon is grading you on and the do’s and don’t after you first get started selling on the platform.Here are a list of resources from this episode:
– Masters of Marketplace membership
– Consulting offerings
More Show Notes:
1:27 If not selling your product on Amazon, you are missing out on 50% of the sales that you could be generating online;
1:34 50% of all e-commerce sales come directly from Amazon and the statistics gets larger
2:30 It is really important as a business owner to get your product on Amazon
3:05 How to protect your Amazon Account Health as a seller
3:20 3 vital metrics to monitor every single day to keep your Amazon account into a good health and not let Amazon shut your store down
4:30 You can find them in your Amazon Seller Dashboard/ Performance/ Account Health
5:03 #1 Customer Service Performance
6:26 the Customer is ALWAYS right on Amazon no matter what
7:40 Amazon cares #1 deeply and foremost about their Customer
7:55 What Order Defect Rate is and why is it important
8:28 Metrics are different when using FBA or Seller Fulfilled
9:57 Make sure you answer any single customer service email within 24 hours -resolve the issue/ or just hit Reply.
11:40 Maintain Positive Feedback – at least 4 stars
13:05 # 2 Product Policy Compliance – what does that mean?
13:50 Use Amazon as a platform to grow your presence online and not just to get ahead real quickly
14:51 #3 Shipping Performance
15:20 Late Shipment Rate – stay under 4%
17:35 Pre-fulfilment Cancel Rate – don’t ever cancel and order!
17:50 Mistakes I’ve made
21:10 Valid Tracking Rate – must be over 95%
23:20 Recap of the most important metrics so that Amazon won’t shut your store down
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