About This Episode

As an online business owner you’ve already decided to expand your business by selling products on Amazon. And now you have to decide whether you should sell on Amazon Seller or Amazon Vendor.

But what are the differences between the two Amazon selling models and what’s most important: Which one will best suit your business?

Making the right decision could be very confusing especially if you are new to Amazon and still haven’t yet launched your product.

But don’t get stuck because we are here to help. Listen to this interesting episode of the Masters of Marketplace podcast and let Kathleen share with you the fundamental differences between the two methods of selling and their key benefits and drawbacks.

Kathleen discusses which way to go if you want to be more in control over your product, if you own a large or a small brand, or if you want to maximize your sales. Tune in to find out the full breakdown and check out what Amazon platform Kathleen recommends you should be selling on and why.

If you’re looking for additional help and support with growing your business on Amazon, considering joining the Masters of Marketplace membership here: https://www.MastersofMarketplace.com/join.

This membership takes you step-by-step through the process of selling on Amazon, from creating beautiful, optimized product listings to launching and marketing your store, and trainings you and/or your employees to expertly navigate the Amazon marketplace so that your business can operate at its full potential. 

PLUS you’ll get direct access to Kathleen through weekly office hours AND become part of an amazing community of other like-minded business owners who will help guide and support you through this exciting journey.

Check it out here at https://www.MastersofMarketplace.com/join.

Here are a list of resources from this episode:

• Amazon Seller Central

• Amazon Vendor Central

• Join the Masters of Marketplace membership

More Show Notes: 

1:25 The two different platforms that you can sell on Amazon
2:20 The biggest difference between selling via Amazon Seller and Amazon Vendor
3:45 Which platform do you have more responsibilities as a seller
4:35 An important thing to note when deciding which platform to sell on
6:00 Which Amazon platform is Kathleen prefers for your business
6:30 Which Amazon platform is most appropriate for your business
7:15 Inventory management explained
9:00 Pricing your products on Vendor Central versus Seller Central
11:25 Which platform to choose when having hard times deciding which model suits your business
12:00 Advertising opportunities explained
13:30 Is Amazon responsible for creating great content and product listings for you if you choose to sell through Vendor Central
14:55 When will you have more opportunities to generate reviews
17:40 What is a 1P and a 3P relationship
17:50 The best Amazon platform for larger brands
18:20 Deciding which selling model best fits your business
19:15 Can you sell both on Seller Central and Vendor Central
22:30 What to do if you having hard time deciding which Amazon selling model is best for your business